Cookie and storage notice

You choose what is measured.

WayfarerSIM uses essential browser storage to keep the site secure and make key features work. Analytics and advertising measurement are optional, and you can control them separately.

Essential storage

A random session key keeps forms and campaign information together while you browse. Security, checkout, and the secure trip portal may also use essential storage or expiring tokens. These items are not used to build an advertising profile and cannot be turned off through the analytics preference.

We also count destination page requests on our server to check traffic delivery. These counts do not use cookies or retain your IP address, browser identity, or advertising click identifier, and cannot identify unique visitors.

Optional analytics

If you allow analytics, we use Google Analytics and our own measurement to understand public page visits, plan selections, checkout starts, completed purchases, and update signups. Google Analytics uses _ga cookies with random browser identifiers. We send clean page paths, language, limited campaign labels, and product and order totals. Purchase events use a one-way transaction reference. We exclude URL queries, email addresses, trip dates, card details, account and portal pages, and support content. Referring links are reduced to the website domain.

Google Analytics cookies last up to one year and are removed when you decline analytics in this browser. Analytics event data is retained for fourteen months. Your choice is saved in this browser. Declining stops new browser measurement and prevents queued purchase reporting when the server has received that withdrawal; it does not remove events already sent.

Optional advertising conversion measurement

If you allow advertising measurement and arrive with a supported ad identifier, your browser may keep that identifier for the session. We may return it to the ad platform with the page or content viewed, source URL, event time, consent choice, and the configured value and currency for a completed conversion. We exclude your email address, trip dates, payment details, portal information, and support evidence. This implementation does not load an advertising pixel.

Affiliate links

When you allow analytics and follow an affiliate link, we may store a first-party cookie called wf_ref to credit a purchase to that affiliate. Its duration follows the campaign you visit. A later eligible affiliate link replaces it. Declining analytics removes it. An affiliate promo code you choose to apply can still credit the sale without this cookie.

Third-party services

Payment, eSIM delivery, support, analytics, and advertising measurement may involve separate service providers. Optional measurement is used only when the relevant provider and consent controls are configured. You can still browse, buy a plan, and get support when either optional category is declined.

Questions about these choices? Contact support@updates.wayfarersim.com. We update this notice when our providers, retention practices, or available privacy choices change.